Privacy Policy

Last updated: 09/09/2026

This Privacy Policy explains how Magia LTD ("we", "us", "our"), trading as Delta Dental Endodontics and operating deltadentalendodontics.co.uk (the "Site"), collects, uses and protects your personal information, and sets out your rights under the UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

If you have questions about this policy or how we handle your data, contact us at:

• Company name: Magia LTD
• Company number: 12231368
• Registered address: 8 Oakfield Road, BS8 2AL, Bristol
• Email: [email protected]
• Data Protection Officer (if appointed): We have not appointed a DPO

1. Who we are and our role

We are the Data Controller for personal information collected through this Site.

2. What personal information we collect

• Information you give us directly: e.g. name, email, phone number, billing/delivery address, order details, enquiry or contact form content.
• Information collected automatically: IP address, browser type and version, device information, referring/exit pages, pages visited, time and date of visit, and similar usage data — via log files and cookies (see Section 5).
• Information from third parties: e.g. payment processors, advertising platforms, or analytics providers, where applicable.

3. How we use your information and our legal basis

We only process personal data where we have a lawful basis to do so under Article 6 UK GDPR:

4. Log files

Like most websites, our hosting provider automatically logs standard information when you visit, including IP address, browser type, ISP, timestamp, referring/exit pages and clickstream data. This is used to analyse trends, administer the Site, and gather aggregate demographic information. This data is not used to personally identify you.

5. Cookies and similar technologies

We use cookies and similar tracking technologies. Cookies fall into these categories:

• Strictly necessary — required for the Site to function (e.g. shopping cart, security). No consent required.
• Analytics/performance — help us understand how visitors use the Site.
• Marketing/advertising — used by us or third-party ad networks to show you relevant ads and measure campaign performance.

You can manage or withdraw consent at any time via [email protected] , or through your browser settings.

6. Third-party advertising and ad networks

Third-party ad servers or networks (e.g. Meta, Google) may use cookies, JavaScript or similar technologies in ads served on this Site. These technologies receive your IP address automatically and are used to measure ad effectiveness and personalise content. We do not control these third-party cookies. You can review the relevant third parties' own privacy and cookie policies via their websites, and manage ad personalisation via Your Online Choices / Google Ads Settings / Meta Ad Preferences, as applicable.

This Privacy Policy does not extend to third-party websites or advertisers; please consult their own policies.

7. International data transfers

If any personal data is transferred outside the UK/EEA (e.g. to hosting providers, ad platforms, or processors based in the US), we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or the EU Standard Contractual Clauses, or reliance on an adequacy decision. 

8. Data retention

We retain personal information only for as long as necessary for the purposes set out in this policy, including to comply with legal, accounting, or reporting obligations. [Insert specific retention periods where possible, e.g. "order data is retained for 6 years for tax purposes; marketing consent records are retained until withdrawn."]

9. Children's information

This Site is not directed at children, and we do not knowingly collect personal data from children. Under UK data protection law, a child under 13 cannot give their own consent for information society services. If you believe a child has provided us with personal information, please contact us and we will delete it.

10. Your rights

Under the UK GDPR (and EU GDPR where applicable), you have the right to:

• Access the personal data we hold about you
• Rectify inaccurate or incomplete data
• Erasure ("right to be forgotten") in certain circumstances
• Restrict processing
• Object to processing, including direct marketing
• Data portability
• Withdraw consent at any time, where processing is based on consent
• Not be subject to solely automated decision-making that has a legal or similarly significant effect on you (if applicable)
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or 0303 123 1113, or with the relevant EU supervisory authority if you are in the EU

To exercise any of these rights, contact us using the details in Section 1. We will respond within one month, as required by law.

11. Security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse. 

12. Scope

This policy applies to information collected through this Site only, and not to information collected offline or through other channels, except where otherwise stated.

13. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be notified via [email protected], and the "last updated" date above will reflect the latest revision.

14. Consent

By using our Site, you acknowledge this Privacy Policy. Where consent is the legal basis for processing (e.g. marketing, non-essential cookies), we will ask for that consent separately and specifically, rather than relying on general Site usage as consent.